Retail & E-commerce / Quality Engineering
Scalable quality engineering for a Gulf retail conglomerate
a leading Middle East retail group · Retail & E-commerce
99%
automation coverage
80%
less manual QA per cycle
95%
consistent pass rate
6×+
faster regression (24 hrs → 4)
The context
A Gulf retail conglomerate runs a diverse portfolio of global and homegrown brands across sport, beauty, everyday goods and e-commerce. Operational excellence across Salesforce became the constraint to faster releases.
The challenge
- Manual regression cycles ran a full day, delaying every release.
- Inconsistent coverage and delayed order processing.
- High risk of human error in Salesforce Business Manager.
What we did
A tailored Unified Test Automation Framework wiring integration testing across the e-commerce platform and Salesforce, embedded in CI/CD.
- Prioritised the critical regression flows as 350+ end-to-end test cases.
- Reached high automation coverage of all identified automatable scenarios.
- Ran continuous automated regression on every build and release.
“Our regression used to eat a full day before every release. Now it’s four hours, at 99% coverage — across e-commerce and Salesforce.”
Stack & tooling
SeleniumUTAFSalesforceCI/CDJavaTestNG